Founded in 2022, LDNA is a contemporary British fashion and lifestyle brand. LDNA creates stylish clothing and accessories for Londoners to proudly celebrate their London identity and love for the city.
The LDNA founder has always been proud to be from this incredible city and loves engaging in stories of the experience, the culture and identity that clearly comes with being a Londoner. Looking to go beyond sharing the London experience and identity through verbal conversation, the LDNA founder felt the need to create a visual statement that boldly tells the world: I am a proud Londoner. The world recognises a sports fan by the team kit they wear with pride and we appreciate beautiful heritage fabrics when we see one. It is only right that Londoners can be identified and celebrated by an abstract yet powerful visual means: the LDNA logo and brand.
Giving Londoners a clear way to show (off) their identity we feel is an empowering process: it celebrates your individual lived experiences, connects you with others through the opportunity for conversation, and provides a sense of unity with other LDNA appreciators. So, whether you are born and bred in the city, have a connection through heritage or simply enjoy living, learning and working here, LDNA represents your love for and connection to London.
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