LDNA

Lifestyle accessories to proudly celebrate your London identity

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LDNA products

THE NOTECARD SET

Notecard set is a collection of notecards featuring four of our tasteful and aesthetically appealing designs.

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THE BUCKET HAT

Bucket Hat with a reversible design that provides the versatility to be styled with multiple outfits.

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LDNA London black fisherman style beanie hat against white background.

THE BEANIE

Ribbed fisherman beanie hat finished with the classic LDNA wordmark label on a foldable brim.

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LDNA London black tote bag with LDNA logo against white background.

THE TOTE

Cotton tote bag with the iconic LDNA wordmark design placed on one side

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LDNA London black notebook against white background.

THE NOTEBOOK

Hardcover lined-paper notebook with the LDNA wordmark beautifully embossed onto the front cover.

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Close up of LDNA logo on the LDNA London black fisherman style beanie.

OUR STORY

'LDNA represents your love for and connection to London.'

READ OUR BRAND STORY
LDNA black fisherman cuffed beanie, LDNA black tote bag and LDNA black hardcover notebook neatly arranged on a white table.

THE LDNA LOGO

LDNA: A visual representation of your London identity

READ ABOUT OUR LOGO DESIGN

Whether you are born and bred in city, have a connection through heritage or simply enjoy living, learning and working here, LDNA represents your love for and connection to London.